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Intrusive ads on the other hand, do exactly that – Intrude. There’s no need to block them, because you can just ignore them if you want to. They are there, hoping to be noticed, but they respect your space and let you come to them. Unintrusive ads are passive – like wallflowers at a party. And although there are many different types of ads, they can pretty much be boiled down to two categories: Annoying and not annoying, which could also be categorized as intrusive and unintrusive. Ads are an integral part of the internet.